Keep Memory Alive to Honor Neil Diamond at 24th Annual Power of Love® Gala, March 7, 2020

October 22, 2019

Las Vegas event shines spotlight on Cleveland Clinic Lou Ruvo Center for Brain Health
and raises funds for the fight against brain diseases. Tickets on sale now.

LAS VEGAS (Oct. 17, 2019) – Keep Memory Alive will honor legendary singer-songwriter and musician Neil Diamond at the 24th annual Power of Love® gala on Saturday, March 7, 2020, at the MGM Grand Garden Arena. Tickets are on sale now at

Diamond, who announced his retirement from touring in 2018 after being diagnosed with Parkinson’s disease, will appear at the highly anticipated evening benefitting Cleveland Clinic Lou Ruvo Center for Brain Health. The Power of Love® gala generates the majority of annual funding for the services, care and resources the Lou Ruvo Center for Brain Health provides to patients and their caregivers in the fight against neurocognitive diseases including Alzheimer’s, Parkinson’s, Huntington’s, multiple system atrophy, multiple sclerosis and more.

The celebration of Diamond’s career will include performances from an impressive list of contemporary artists to be announced at a later date. The evening will also feature exquisite cuisine from celebrity chefs, exciting live and silent auctions with one-of-a-kind products and experiences up for bid, and the presentation of the Keep Memory Alive Caregiver Hero Award.

“We’re honored to have the legendary Neil Diamond join us to celebrate his remarkable and wildly successful career and to bring awareness to the devastating diseases the Lou Ruvo Center for Brain Health researches and treats, including Parkinson’s,” said Keep Memory Alive Vice-Chairwoman and Co-Founder Camille Ruvo. “Nearly one million Americans suffer from Parkinson’s and the funds raised at the Power of Love® gala are critical in allowing us to provide these patients and those living with other neurological disorders with top-level care and their families with valuable caregiving resources.”

Throughout his illustrious and wide-ranging musical career as a singer, songwriter and performer, Diamond has had 38 Top 40 singles and sold over 130 million records worldwide. Perhaps best known for “Sweet Caroline,” his number one singles include: “Cracklin’ Rosie,” “Song Sung Blue,” “Longfellow Serenade,” “I’ve Been This Way Before,” “If You Know What I Mean,” “America,” “Yesterday’s Songs,” and “Heartlight.” Diamond’s extensive list of achievements includes induction into the Songwriters Hall of Fame and Rock and Roll Hall of Fame, and he recently received the Sammy Cahn Lifetime Achievement Award, the prestigious Kennedy Center Honor and the Grammy Lifetime Achievement Award.

For more Power of Love updates, upcoming announcements or additional information, visit or follow on Instagram @keepmemoryalive, Twitter @keepmemoryalive and

Photographer: Andreas Terlaak.

Photographer: Denise Truscello.



About Keep Memory Alive:

Keep Memory Alive, whose mission is to provide enhanced treatment and ultimately cures for patients and their families suffering from neurocognitive disorders, raises awareness and funds in support of Cleveland Clinic Lou Ruvo Center for Brain Health. By supporting Keep Memory Alive and its fight against neurodegenerative diseases such as Alzheimer’s, Huntington’s, Parkinson’s, ALS and memory disorders of all kinds, we can ensure progress towards better treatments and ultimately cures will occur in Las Vegas.  For additional information, call (702) 263-9797 or visit

About Cleveland Clinic Lou Ruvo Center for Brain Health:

Cleveland Clinic Lou Ruvo Center for Brain Health provides state-of-the-art care for cognitive disorders and for the family members of those who suffer from them. The physicians and staff at the Center for Brain Health continuously work towards the development of early diagnosis and the advancement of knowledge concerning mild cognitive disorders, which could one day delay or prevent their onset.  Patients receive expert diagnosis and treatment at the Center for Brain Health, which offers a multidisciplinary patient-focused approach to diagnosis and treatment, promoting collaboration across all care providers, offering patients a complete continuum of care and infusing education and research into all that it does. The facility, designed by Frank Gehry, houses clinical space, a diagnostic center, neuroimaging rooms, physician offices, laboratories devoted to clinical research and the Keep Memory Alive Event Center.  For more information, visit

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Media Contacts

OneSeven Agency



Neil Diamond Contact

Deborah Radel, DRPR